Why your website may not be working

You need a header to grab attention like a newspaper does. 
Way too many businesses try to get 'cute or clever' and that doesn't work.
Because, if I can't figure it out.. then I will move on and not read any more.
We get bombarded with messages all day long and I want something easy to understand.

You need to offer something... like a savings in frustration, a simple way to lose weight,
tips to a beautiful garden, etc. The last thing I need is a riddle to figure out what you offer.

We like people that are clear.
We enjoy the pleasure of understanding them.

So, take a look at the tagline in your header..
It must answer the question 'If I do business with you, I get this'
Source: Donald Miller