Why Your Company Should Be Against Something

Lots of companies have a mission statement.. but
It should be a counter-attack to some injustice that
is going on in the workplace.

Typically we think of a mission as somewhere we want 
to go. But what motivates human energy? We react
to life, so if you want to make an impression, then
make it a counter-attack.

What terrible thing are you counter-attacking?
hi prices in plumbing industry? 

One flower shop sees people as not being 
loved enough and she counter-attacks
with her flowers this way.

You work just as hard as your competition, yet
they get phone calls that should go to you.
That's where our mission came from.. helping
small business owners get back in the game.

Figure out your counter-attack and you
will get more energy and response from people.

Source: Donald Miller