Lots of companies have a mission statement.. but
It should be a counter-attack to some injustice that is going on in the workplace. Typically we think of a mission as somewhere we want to go. But what motivates human energy? We react to life, so if you want to make an impression, then make it a counter-attack. What terrible thing are you counter-attacking? hi prices in plumbing industry? One flower shop sees people as not being loved enough and she counter-attacks with her flowers this way. You work just as hard as your competition, yet they get phone calls that should go to you. That's where our mission came from.. helping small business owners get back in the game. Figure out your counter-attack and you will get more energy and response from people. Source: Donald Miller
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December 2019
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