This One Messaging Mistake is Costing You Money

Why should you never tell people what your going to tell them?
Imagine someone getting on stage and saying.. ''Today I'm going
to tell you why the SF 49ers are the best football
team in the country''

Telling me what you're going to tell me in a sign of insecurity.
Not a good way to start, especially emails.
'Today I'm going to tell you about a sale we're having on Thursday'
vs 'We are having a blowout sale this Thursday'
One is weak, one is strong
and you feel the difference..

''The SF 49ers are the best team in the country and here's why''

Much stonger, agree? So, be strong in stating your points vs stumbling along
and you'll get a better response.

Source: Donald Miller