These Words Are Costing You Money

A lot of businesses try to explain what they do with business 
jargon like R.O.I. and so forth. And even though
other businesses know what you mean, customers find them confusing.

What this really says is 'I want to sound smart, because I'm not smart'
That's exactly what business jargon does...
You don't want to do that. Make it simple and easy to understand.
Simple language makes you stronger.

Here's one - 'customer-centric ecommerce solutions'
what the heck is that? If you throw business jargon at 
people, they can't understand so that means they cannot
respond by making a purchase from you.

Go through your website, promotional materials, etc and 
just circle any words that may seem confusing to customers.
Change them so their meaning is clear. 
Throw the jargon out the window and make more money.

The irony here is that business jargon is for those who don't
understand how to do business!
Source: Donald Miller