How your About Us page can make you money

Nobody wants to hear about you in your 'about us' section.
What? After all, it's about us, right? What customers are interested in, is
How are you going to work for me?

Don't spend time telling folks how your grandpa started the business
years ago and how you took it over..  blah blah blah
Tell them instead how you love gardens and everyone should have a beautiful
one and how that gets you up and motivated in the morning

It's okay to tell them you went to school, but tell them you went there to solve this problem.
Be customer oriented, not company oriented.
And they will love you.. why? 

Because they are hurting and looking for help.
** They are looking for someone who's story is about solving their problem.
Source: Donald Miller