Here's How to Get Anyone's Attention

How to get people to pay attention to you at a cocktail party?
or open emails? or stand up to give a speech?

People are distracted, thinking of other stuff..
people don't pay attention until you..

Start talking about a problem..

Our minds are wired, problem - solution and
many times we just say.. 'here's our solution'
but we don't define the problem.
If you sell scooters, you don't mention 
how cool they are, etc..

You say 'no one likes to be stuck in traffic'
I sell scooters.. and now it makes more sense.

Suppose you are an at home chef..

What do you do?
You know how people are just to busy
to cook healthy meals these days..
and eat together as a family anymore?
I'm am at home chef.

** Everything You Sell Is Medicine

Because if its not solving a problem.. no one wants it
and they won't listen to you until you define it.

So, remember to define the problem first.
Source: Donald Miller