Close ANY Sale With This One Tactic

How to close more sales? Lots of ways..
you can ask for the close, but just like marketing..
sales is an exercise in memorization.

If you can get people to really understand your offer
and the value you bring, then you are much
more likely to close that sale.

A lot of times we build relationships, but
we don't communicate clearly the problem
that you solve and what they need to do to solve it.

There's more of course, but you need to write down
the problem you solve in one sentence and then write 
down in one sentence what they need to do to get started.

Repeat that over and over throughout your presentation
These 2 things are what
you want your customer to know and you 
have to repeat it so they can memorize it as it takes
our brain hearing something about 8 times
before it starts to sink in.

If you can get to the point where a customer can
repeat back your offer and what it takes to start,
then your odds go way up of making that sale

Source: Donald Miller