Key Statistic: 84% of people trust online reviews as much as a personal recommendation.
Word-of-mouth has long been one of the most powerful marketing tools. A recommendation from a friend, coworker, family member, or acquaintance carries a lot of weight due to the trust inherent in the relationship. More people are trusting online reviews at a higher rate than ever. And this trust is equal to a personal recommendation from someone in their network. The importance of this cannot be understated: If word-of-mouth is one of the most powerful marketing tools, and online reviews are being trusted just as much, then customer reviews are also one of the most powerful marketing tools. Source: Yeah Local Key Statistic: 91% of consumers regularly or occasionally read online customer reviews to determine whether a local business is good or bad.
This statistic indicates a vast majority of consumers turn to Google and other online reviews when determining how they feel about a business before engaging with it. The social proof inherent in reviews and hearing about other people’s experiences is valuable information for an undecided consumer. Since most people are reading reviews, businesses need to take their reviews seriously. They are an extension of word-of-mouth–meaning what people say about you can theoretically be read by thousands of people, not just individuals in a customer’s immediate network. And these reviews drastically affect your reputation in the marketplace. source: Yeah Local |
Blog Home PageAuthorWe like to provide you with simple tips and proven strategies along with the occasional checklist or cheat sheet to help improve your business and make more sales. Grab Two FREE GIFTS! Learn 7 proven reasons why Google reviews really do matter. Along with.. How to respond to both negative and positive reviews.
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December 2019
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