Lots of companies have a mission statement.. but
It should be a counter-attack to some injustice that
is going on in the workplace.

Typically we think of a mission as somewhere we want 
to go. But what motivates human energy? We react
to life, so if you want to make an impression, then
make it a counter-attack.

What terrible thing are you counter-attacking?
hi prices in plumbing industry? 

One flower shop sees people as not being 
loved enough and she counter-attacks
with her flowers this way.

You work just as hard as your competition, yet
they get phone calls that should go to you.
That's where our mission came from.. helping
small business owners get back in the game.

Figure out your counter-attack and you
will get more energy and response from people.

Source: Donald Miller

​Key Statistic: 90% of consumers read 10 reviews or less before they feel they can trust a business.
A quality review system within your review plan helps maximize your positive reviews.
And data shows this can pay quick dividends.
How?
Because 90% of consumers read just 10 reviews or less before trusting (or not trusting) a business.
In decision-making terms, this is an extremely short amount of time.
It’s also a testament to just how much consumers trust the information they gain from local business reviews.
You want to make sure as many of those 1-10 reviews are positive.
If most are negative, consumers will make a quick decision which will most likely lead to them researching your competitors.
If most are positive, consumers will make a quick decision which will most likely end up in increased business and revenue.
It’s that simple.
The quicker you ramp up your reviews (especially Google)
and maximize those positive reviews, the faster you will reap these rewards.

How to get people to pay attention to you at a cocktail party?
or open emails? or stand up to give a speech?

People are distracted, thinking of other stuff..
people don't pay attention until you..

Start talking about a problem..

Our minds are wired, problem - solution and
many times we just say.. 'here's our solution'
but we don't define the problem.
If you sell scooters, you don't mention 
how cool they are, etc..

You say 'no one likes to be stuck in traffic'
I sell scooters.. and now it makes more sense.

Suppose you are an at home chef..

What do you do?
You know how people are just to busy
to cook healthy meals these days..
and eat together as a family anymore?
I'm am at home chef.

** Everything You Sell Is Medicine

Because if its not solving a problem.. no one wants it
and they won't listen to you until you define it.

So, remember to define the problem first.
Source: Donald Miller