How to create a good tagline?
That line below the header?

A good tagline will make you money.
If you try to get too sophisticated or try
something that makes you look smart or clever,
it won't work. Why? It's too confusing.

One company is called Local Honey.
I would think it's about a company
selling honey, maybe they even have a bee farm..
But their tagline is 'we do hair'

And that was smart.. Now I get it.
The tagline is clear and that's what makes money.

Now if your company name is obvious like Joe's Plumbing
instead of saying 'we do plumbing' you can say
'we're always on time' because that's important to customers
waiting for plumbers to show up. And that separates
you from your competition. You become known as reliable.

** Clarity Wins The Day
Your tagline should clearly say how you service customers.

Source: Donald Miller

The big difference between 'respect' and 'like' is that you can
trust those people you respect with big things. It's more
about strength vs likeability. Because you only trust people
with things who are competent to handle them.

There are many things that go into respect, but a big one is this..
They know how to de-escalate drama and tension.
If you can calm down during tense moments, you will
earn respect from your boss and fellow employees.

How do you reduce drama? Here's one simple trick...
Step away from the drama (physically if you have to)
and just imagine 'what is the least dramatic solution to this problem?'

And then attempt to execute that solution while keeping your calm.
Drama ends relationships and causes wars.. it's not fun unless it's
on stage and you paid to see it. Practice the 'easy solution' and
you will earn the respect of others.

Source: Donald Miller

How can you charge more for your product?
Especially if you have competition is under pricing you?

And you're feeling the pressure to go lower and lower.+
It kills your profit margin and de-values what you're 
trying to sell.

The key - Add more value

You can bundle other items if you wish
or you can add emotional value.
Ex - an electric bicycle is expensive, but what if the
salesperson said you'll fall in love with
exercise all over again? You've just added more value.

The social value is 'you will be seen as the leader of the pack'
In other words, how will my friends see me?

And on the bigger picture.. you are riding to work and saving the environment
and my friends will respect me and I will love exercise again.
You have just increased the perceived value of that bike..

* What are the emotional, social and philosophical values of your product/service?

Source: Donald Miller

How to increase focus with your team?
Lack of focus is costing businesses thousands and thousands.

If a team member isn't thinking about how to save the company
money or how to make the company money, they are being
unproductive as what they're focused on isn't helping.
And the bottom line is the company isn't moving forward.

Have your team members write down 3 things they will be
focused on this week and turn it in. The very act will help
focus the team and you can edit their lists so everyone
is on the same page. Do this every week.

Recognize your team..

Take time to read them and acknowledge everyone while
offering any edits or suggestions and you'll
see the company moving forward again.

Source: Donald Miller